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Author name: Joe Lovchik
Joe Lovchik has spent his whole life creating things. His artistic talent was discovered at a very young age as he was always drawing pictures and, even today, it is rare not to find a sketch of something on his desk that he has mindlessly doodled. Joe’s passion for art led him to earn a Bachelors of Fine Arts degree from Wichita State University. During his early years in college, Joe worked as an art director for a major sportswear company where he gained knowledge in industry marketing and brand management. His career was further expanded as he spent the next 10 years working as Art Director for advertising agencies specializing in brand development. One such brand was a side project for his brother Chris, the inventor of a new personal-sized CNC now known as the CarveWright System. Eventually persuaded to move to Texas, Joe became the Marketing Director for CarveWright. Since joining LHR full-time in 2007, he has played several key roles in its growth including development of the company website, marketing and sales materials, creation of learning tools, videos and tutorials, and conceptualization of new product development. His knowledge and expertise in graphics software has allowed him to help guide the software developers in their advancement of the CarveWright software. Using these resources, Joe has become one of the foremost experts for the CarveWright System.
